The chill of winter could not dampen the enthusiasm for ice and snow sports. Following the Beijing Winter Olympics, the recently concluded Harbin Asian Winter Games further fueled the winter sport season, attracting more enthusiasts to participate in winter sports. As an energy vitamin drink beloved by the younger generation, War Horse has consistently offered support to youth. This season, under the theme “ Ignite the Youth on the Snow”. War Horse expanded its “Winter Sports Season” campaign with innovative activities and forms, winning the hearts of skiers and snowboarders.

On December 15, 2024, the Opening Ceremony of 2024 War Horse University Winter Festival and Winter Season kicked off at the Mammoth Ski Resort in the Reignwood Pine Valley, Beijing. This event further expanded the scale of the “War Horse Winter Sports Season” and inspired greater youth participation.

In January 2025, the War Horse Nanshan Open partnered for the first time with the World Rookie Tour, offering young snowboarders a global stage and opportunities for international exchange. At the event, youth division athletes Yang Jinghan and Zhao Ziyao, along with junior division athletes Du Xuanming and Chen Songyu, secured wild card spots for the World Finals in Austria.

Marking the fourth year of War Horse’s partnership with the Nanshan Open, —China’s longest-running terrain park snowboarding competition—served as both an annual gathering for global athletes and a cornerstone of  War Horse Winter Sports Season.

Each winter season, War Horse makes innovation by integrating ideas from the younger generation and the current trends. For 2025, the brand introduced freeride skiing through a collaboration with the FWT World Freeride Tour in Hemu region, Xinjiang. By recruiting “War Horse Ambassadors” through online campaigns, the brand launched the “War Horse Freeride Carnival,” immersing participants in the magic of snow while blending competition, breathtaking landscapes, local culture, and special cuisine into a unique journey.

This FWT event attracted a total of 210 athletes to compete. War Horse Energy Team member Luo Tianmei claimed the women’s snowboarding title in the 2-star competition and second place in the 3-star category. Daermin secured third place in men’s 3-star snowboarding event and the championship of the year. Both were awarded the “War Horse Energy Star” for their outstanding performances.

Other members of War Horse Energy Team—Zhuo Haiquan, Wang Xueqi, and Li Wei—gathered with the team during the event week to enjoy the competition and experience Xinjiang’s culture, beautiful scenery, and local cuisine.

With the success of the “War Horse Freeride Carnival,” the 2024-2025 War Horse Winter Sports Season concluded triumphantly. This season-long celebration left an indelible mark on winter sports enthusiasts, spanning from the Mammoth Ski Resort at Reignwood Pine Valley, to Nanshan Mellow Park in Beijing and the Freeride Carnival held at Jipukelin slope in Hemu, Xinjiang. It not only showcased the charm of winter sports to the public but also elevated professional competitions, delivering great joy to youth and injecting fresh vitality into China’s winter sports.

War Horse Energy Vitamin Drink, preferred among the younger generation, fuels you with healthy energy supply！