Among the dazzling e-sports events, the LPL S14 Global Final once again ignited the passion of e-sports enthusiasts worldwide. This time, the performance of the Chinese team was particularly impressive among the multiple strong teams, demonstrating the increasing potential of Chinese e-sports. BLG, as the top seed of LPL, successfully broke through and made it to the finals with the excellent performance of the players and the tacit team cooperation! After more than 4000 days, this all-Chinese team once again stood on the stage of the final. Although they ultimately lost the final, BLG's performance in the S14 undoubtedly sowed the seeds of hope for the future of Chinese e-sports. Moreover, as the 2025 S15 Global Final has been announced to be held in Chengdu, it will be another unforgettable event for LPL fans.
War Horse Championship Cup, held simultaneously with S14, is equally significant for the e-sports industry. This event is created by War Horse Energy Beverage to commemorate the eighth anniversary of their partnership with the e-sports industry.It is also a national competition launched to celebrate the milestone event of e-sports entering the Olympics. It satisfies the desire of e-sports players for high-level competition, as well, allows the general public to feel the charm of e-sports culture. As the most renowned energy drink in e-sports, War Horse has once again injected new vitality and passion into this industry with its burning energy. During the 2024 War Horse Champions Cup, the brand reached over 300000 offline and over 200 million online participants through a series of promotional actions, which establishes a closer connection between War Horse and young consumers, but also deeply cultivates the brand concept of War Horse in e-sports players’ mind.
Whole nation’s passion creates the ultimate experience
The venue of the War Horse Champions Cup spans across the western and eastern regions of China, igniting people’s passion with the energy of e-sports, and presenting a carnival that integrates urban culture and e-sports spirit for the vast number of e-sports enthusiasts. This is not only a geographical leap, but also a comprehensive transmission of e-sports dreams and passion.
As an energy drink that is more popular among Chinese e-sports users, War Horse adheres to the original intention of providing a competitive stage for e-sports enthusiasts and has invited several former professional players to compete with local champion teams, presenting a high-level e-sports feast for the audience. In the competition at Kashgar Station, Zhu Kai, who coached in Asian Games led a star anchor team to have a high quality exhibition match with Kashgar champion team. Coach Zhu Kai couldn't hide his excitement after the match and openly stated that he was touched by the passion of the local e-sports team. Guiyang Station and Changsha Station are equally exciting, Xiaolongbao, Gogoing, former professional players such as Xiyang and Xinyi also led teams to compete fiercely with the champion teams in different divisions.
It is worth mentioning that Shanghai Finals of the War Horse Champions Cup has been specially selected at the home stadium - the League Arena, aiming at creating a professional level event experience for players and spectators . War Horse also customized exclusive trophies for the champion team to record the glory of e-sports. In addition, Shanghai Finals also invited the BLG and LDL branches to join and compete against the champion team. With e-sports fans’characteristics of being courageous to take challenges in mind, War Horse Champions Cup held a special activity for the audience to challenge professional players after each match,so that fans could play with professional players and teams on the same stage.
Joint efforts creates the top tier event
In addition to the participation of numerous professional e-sports players, this event also received strong support from professional anchor Wang Duoduo and former professional player Lang Xing. At the beginning of the event, they actively spoke out on the social media platforms, calling on e-sports enthusiasts to pay attention to and participate in the War Horse Champions Cup. Once their video released, it quickly became popular on the internet and eventually achieved over one million times of exposure. Such vigorous support greatly increased the attention to the event and conveyed its professionalism, attracting a large number of spectators to the event venue. At the same time, the Champions Cup attracted local media and TV channels to report on every place it goes. This not only further expands the influence of the event, but also allows more people to feel the charm and passion of e-sports.
Many participants with their own stories also appeared at the event venue. One is a middle-aged loyal LPL fan who has played for over a decade, and the other is a delivery guy who came to participate during the break. Their attendance deeply demonstrated the broad inclusiveness and unlimited vitality of e-sports, which received enthusiastic attention from the audience and sparked widespread discussion and attention across the entire network.
Customized surprise conveys e-sports passion
Outside of the venue, War Horse is also continuing to make efforts. On the occasion of its eighth anniversary of working together with the e-sports industry, War Horse has specially released a War Horse e-sports eighth anniversary limited edition gift box to commemorate the glorious years dedicating to e-sports. The gift box is equipped with War Horse peripheral products and energy supplies, designed to assist e-sports enthusiasts in every gaming moment. After the announcement of the gift box, top KOLs in e-sports such as Yuan mouren and Si mouren opened the boxes to share how the box was like, which greatly enhanced the favorability of the e-sports community towards the War Horse brand in the e-sports ecosystem.
On the journey of the War Horse Champions Cup across the west and east, the War Horse Energy Bus has successively showed up in Guiyang, Changsha, Shanghai and other places, launching a city wide tour and spreading the passion for e-sports. The bus body combines e-sports elements with the logo of War Horse, successfully attracting numerous participants and spectators at every stop. As an important component of the War Horse Champions Cup, the War Horse Energy Bus has successfully become a link between cities and e-sports culture, playing a positive role in spreading e-sports passion and promoting e-sports cultural exchange.
Eight-year e-sports journey marks the start of a new chapter
Looking back, the journey of War Horse joining hands with the e-sports industry was not smooth. In 2017, Chinese e-sports was still in a low period. At that time, the return of investment on e-sports industry was not clear. However, War Horse still chose to support the development of Chinese e-sports, nurturing its brand through sponsoring e-sports, which can be seen as a bold innovation in exploring the consumption scenarios of the new generation of energy drinks.
Since becoming an official partner of the LPL in 2017, War Horse has been deeply involved in the development of the e-sports industry. In addition to LPL for 8 consecutive years, War Horse has also been involved in a large number of e-sports projects. For example,War Horse signed EDG in 2018 and sponsored PUBG in the same year. In 2021, War Horse cooperated with Peace Elite and energized the field of mobile games. In 2023, War Horse sponsored the CFPL. During the Asian Games and World Championships of that year, War Horse held a campaign named "Cheer for Chinese E-sports" at the spot of the sport events. In 2024 alone, War Horse’s e-sports events have covered over 200 cities with over 7500 games and nearly 9000 participating teams.
After eight years of hard work in e-sports, War Horse Energy Drink has now achieved a wide range layout in e-sports, solidifying it’s position as the most well-known energy beverage in e-sports. War Horse have become an indispensable source of energy for consumers to play and watch game. With the support of the country and joint efforts of the industry, e-sports culture has deeply penetrated people's hearts and become an important part of today's youth culture. Looking ahead to the future, Chinese e-sports is full of chances and possibilities. War Horse Energy Drink will continue to work together with the younger generation to pursue the charm of e-sports culture and inject more energy into Chinese e-sports industry.
